DR. EDWARD MAIBACH
Director, Center for Climate Change Communication & Professor of Communications, George Mason University
In 2006, while on a walk in the mountains with Director of the Potsdam Institute for Climate Impact Research, Professor Hans Joachim Schellnhuber, Ed had an epiphany that forever changed his life. He realized that climate change is the ultimate threat to the public’s health and well-being worldwide, and Ed responded by refocusing his work entirely on climate change prevention and adaptation. Ed moved to Mason in 2007 to join the communication faculty and create the Center for Climate Change Communication. Ed is a highly experienced public health and social change professional and a leading academic in the field of communication. His work over the past 25 years has helped define the fields of public health communication and social marketing, and his book, Designing Health Messages: Approaches from Communication Theory and Public Health Practice, is widely used by academics and practitioners alike. Ed has previously had the pleasure of serving as an associate director of the National Cancer Institute, as worldwide director of social marketing for Porter Novelli, as chairman of the board for Kidsave International, and as a member of the faculty at Emory and George Washington universities. Ed’s research interest is focused on the question: How can we use communication and marketing to influence the behavior of populations for the benefit of society? Ed holds a Bachelor of Art in Social Psychology from University of California, San Diego, an MPH in Health Promotion from San Diego State University, and a PhD in Communication Research from Stanford University.